When my friend told me the news the other day that Polaroid was coming back I was filled with glee and surprise. On the one hand it shouldn't be that shocking that someone finally wised up and realized there is still demand for the product, but on the other hand it is also a bit amazing that someone is actually doing something about it. It looks like the petitions and all the press the film's demise received helped turn things around.
Now I am not sure what this means for the Impossible Project. According to their site they are moving forward with their own brand. The more film the merrier I say, hopefully returning at reasonable pricing. And now maybe certain websites/retailers can quit with the gouging ($180 for a camera!).