This weekend I surprised myself when I watched part of the World Cup... and actually liked it. Really it was an accident; flipping through seven channels often doesn't yield too many offerings, which then results in it being turned off. This time I stuck around, despite the weird swarm-like sounds and my lack of soccer knowledge. Judging from friend's chattering about it and the world-wide fan fare I'm not a lone spectator.
Dean Dorat documented the 2006 World Cup frenzy, hopping from one bar to the next, in her series called The Beautiful Game. The collection can be viewed on her site but is also available as a Blurb book.